AIDAOR
Agile Leadership Management Product

AIDAOR

The AIDAOR is a hierarchical model, where a persona moves through a series of cognitive steps before and after making a purchase decision.
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Abbreviation Acronym Action Agile AIDAOR AIDAOR Framework AIDAOR Model Attention Awarness Desire Interest Onboarding Poster Retention
Article

The AIDAOR model is a hierarchical model, where a persona moves through a series of cognitive steps before and after making a purchase decision. Compared to the AIDA model the AIDAOR is extended with phases after the purchase decision.


Attention / Awarness

The first step is to attract consumers by creating awareness or affiliation for a service, category, product, or brand. For example, ran a PR campaign in advance.


Interest

Increase potential customer interest by learning about the benefits and advantages of the product. For example, direct mail campaign to offer a free consultation.


Desire

Make the consumer develop an ’emotional connection’. The transition from ‘liking’ to ‘wanting’. For example, local launch events which were previously advertised.


Action

The consumer initiates an action (CTA), the next step. Purchase intention, shopping around, engaging in a trial, etc. Call to purchase on social media sites or a website.


Onboarding

The consumer gets an initial reward. Things needed for the consumer to become a regular. Usage of all the product capabilities like finding related users, integrations, etc.


Retention

Ensuring the consumer stays happy and active. Increasing satisfaction of the consumer over time, long-term monetization, consumer growth, and sharing.


Resources
wikipedia.org smartinsights.com mindtools.com alexandercowan.com corporatefinanceinstitute.com storyboardthat.com majkic.net

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