Mission Statement

Long-term organization purpose, values and objectives. It should describe why it matters. This way it contributes to identity creation.
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Long-term organization purpose, values and objectives. It should describe why it matters. This way it contributes to identity creation.


How to write a mission

  1. OverproductionExplain your focus and write down your core values.
  2. Interconnect focus with values.
  3. Merge these statements into one.
  4. Refine for example by using first person, active voice and present tense.

Company mission

  • Applies to the whole company.
  • Broad scope in the context of the environment the company operates in.
  • Explains the purpose of the whole company.

Team mission

  • Why the team exists.
  • In the context of the organization, how it contributes to it.
  • Shared sense of purpose and understanding of what they do.