MVP Types

Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.
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MVP Types

Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.

MVP Archetype Description Metrics Observation Depth Hypothesis Validation
Concierge Hand-created experience you want a customer try Qualitative observations of the individual steps of the experiment High Low
Wizard of Oz Interface with a human under behind the curtain making things happen Subject interaction with the interface and affinity for experience Medium Medium
Sales Selling something before actually having it General growth metrics: click-through, sign up, opened / responded emails Low High
Explainer video Videos describing how complex product works and what is special about it Track engagement and analyze the demand Low Medium
Landing page Landing page explaining the advantages of the product with an option to buy it Analyze the demand and user behavior Low High
Piecemeal MVP A usable product composed of already available tools instead of building new ones Analyze the demand and validate the hypothesis Medium Medium
Single-feature product Creating a product with only the core functionalities Narrow down a target group, analyze feedback Medium Medium

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