MVP Types

Westrum organizational culture model.
PICK THE MVP THAT SUITS YOU THE MOST.

MVP Types


Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.


MVP ArchetypeDescriptionMetricsObservation DepthHypothesis Validation
ConciergeHand-created experience you want a customer tryQualitative observations of the individual steps of the experimentHighLow
Wizard of OzInterface with a human under behind the curtain making things happenSubject interaction with the interface and affinity for experienceMediumMedium
SalesSelling something before actually having itGeneral growth metrics: click-through, sign up, opened / responded emailsLowHigh
Explainer videoVideos describing how complex product works and what is special about itTrack engagement and analyze the demandLowMedium
Landing pageLanding page explaining the advantages of the product with an option to buy itAnalyze the demand and user behaviorLowHigh
Piecemeal MVPA usable product composed of already available tools instead of building new onesAnalyze the demand and validate the hypothesisMediumMedium
Single-feature productCreating a product with only the core functionalitiesNarrow down a target group, analyze feedbackMediumMedium