Technology Adoption Life Cycle

The model describing the acceptance of innovations. Based on normal distribution there are five adopter groups which are divided according to the attitude to the innovation adoption. The model is also describing the chasm which represents the step from early adopters to the majority.

Innovators (Tech Enthusiasts)

With technology as the aim of their focus innovators pursue new technology. Often before it is even public. There are not many of them and they are not willing to pay a lot for a product. However, they enable testing the product in the real environment. Innovators are more risk-oriented and invest in the analysis of the product.

Early Adopters (Visionaries)

Compared to the innovators the aim of early adopters is to buy a new technology to fulfill their vision. They are risk-takers who are not very price sensitive. They are opinion leaders who can alert the rest of the market about the new technology. With this they are the judges of the new technology.

Early Majority (Pragmatists)

Pragmatist majority that is keener to the innovation and rely on the early adopters opinion. Technology success is based on the transition from early adopters to the early majority. They have a strong sense of practicality so they want to see well-established references prior to investment.

Late Majority (Conservatives)

Conservatives or the late majority are traditionalists who wait for technology to become an established standard. They usually do not want to make any changes until the mean part of the market does and then adopt the technology because of the pressure upon them.

Laggards (Skeptics)

Skeptics or laggards believe that technology rarely fulfills promises made. They are seen as the resistors to change but they may have other reasons to not innovate like a lack of resources or knowledge. On the other hand, since they have a lot of arguments against the innovation they may contribute to improving the innovation itself.

Technology Adoption Life Cycle normal distribution.

Similar posters

WRAP Decision-Making
WRAP Decision-Making The WRAP model for decision-making helps us to be aware of and avoid decision-making biases like Outcome, Cognitive & Confirmation Bias.
MVP Types
MVP Types Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.
Lean Startup
Lean Startup The Lean Startup is an approach for creating and sustaining a successful startup. Short business-hypothesis-driven development cycles.
SCARF SCARF Model represents five areas influencing human behavior. The human brain wants to minimize danger or maximize reward which activate respective responses. It explains and helps to deal with human reactions, motivations, and interactions. Description Reward state activators Threat state activators Status Relative importance to others, personal worth Positive and mutual feedback, public acknowledgment Critique,...
Westrum Organizational Culture
Westrum Organizational Culture Westrum Organizational Culture The organizational culture predicts the information flow in an organization. Good information answers the questions that need to be answered in a timely manner and the receiver can effectively use it. Good information flow is critical to be safe and effective in high-tempo and high-consequence environments. Culture Pathological Bureaucratic Generative Description Fear...
DevOps Improvements
DevOps Improvements Acronymat DevOps Areas of improvement - 24 DevOps Capabilities in 5 categories: CD, Architecture, Lean Management and Monitoring, Cultural.
Transformational Leadership
Transformational Leadership Transformational Leadership - Vision, Inspirational communication, Intellectual stimulation, Supportive leadership, Personal recognition.
Rugged Manifesto
Rugged Manifesto Acronymat: The Rugged Manifesto for DevOps / DevSecOps: I am rugged and, more importantly, my code is rugged.
Design Thinking
Design Thinking Design Thinking is an iterative, user-centered, solution-based approach to solving problems by creating innovative solutions.
Design Thinking Mindset
Design Thinking Mindset Design Thinking Mindset - Seven Design Thinking Mindset Principles for doing it the right way. Check out the Acronymat poster.