Article

Technology Adoption Life Cycle


The model describing the acceptance of innovations. Based on normal distribution there are five adopter groups which are divided according to the attitude to the innovation adoption. The model is also describing the chasm which represents the step from early adopters to the majority.


Innovators (Tech Enthusiasts)

With technology as the aim of their focus innovators pursue new technology. Often before it is even public. There are not many of them and they are not willing to pay a lot for a product. However, they enable testing the product in the real environment. Innovators are more risk-oriented and invest in the analysis of the product.


Early Adopters (Visionaries)

Compared to the innovators the aim of early adopters is to buy a new technology to fulfill their vision. They are risk-takers who are not very price sensitive. They are opinion leaders who can alert the rest of the market about the new technology. With this they are the judges of the new technology.


Early Majority (Pragmatists)

Pragmatist majority that is keener to the innovation and rely on the early adopters opinion. Technology success is based on the transition from early adopters to the early majority. They have a strong sense of practicality so they want to see well-established references prior to investment.


Late Majority (Conservatives)

Conservatives or the late majority are traditionalists who wait for technology to become an established standard. They usually do not want to make any changes until the mean part of the market does and then adopt the technology because of the pressure upon them.


Laggards (Skeptics)

Skeptics or laggards believe that technology rarely fulfills promises made. They are seen as the resistors to change but they may have other reasons to not innovate like a lack of resources or knowledge. On the other hand, since they have a lot of arguments against the innovation they may contribute to improving the innovation itself.


Technology Adoption Life Cycle normal distribution.

Similar posters

Maslow's Hierarchy Of Needs
Maslow's Hierarchy Of Needs Maslow's hierarchy of needs links basic human needs and desires, emphasizing that survival needs must be met before higher needs.
RACI Matrix
RACI Matrix RACI Matrix/Chart is the type of responsibility assignment matrix for effective work organization, communicating the responsibilities.
CEDAR Feedback
CEDAR Feedback CEDAR is a structured feedback model providing coaching opportunities via repeated revisiting and readjusting of the feedback and the goals.
STATIK Kanban
STATIK Kanban The Systems Thinking Approach To Introducing Kanban (STATIK) is a repeatable way to start with Kanban resulting in continuous improvement.
Data Model Canvas
Data Model Canvas The Data Product Canvas is a framework for developing data products based organized into 10 blocks within 3 domain areas.
Kanban Practices
Kanban Practices Visualize Visualizing your work provides transparency, identifying the bottlenecks. Create cards for the items you work on. Think of the workflow – statuses that work items go through to make implicit policies explicit, which enable learning how the work works. Limit Work In Process Stop starting, start finishing. Limit the number of items being worked...
Theory Of Constraints
Theory Of Constraints The Theory of constraints says the throughput of any system is limited by at least one constraint slowing it down.
Classes of Service (CoS)
Classes of Service (CoS) Classes of service (CoS) provide a transparent way of categorizing the incoming work items and ensuring they are properly prioritized and governed to lead to meeting customer expectations. They enable managing risk, priorities, and cost of delay. Expedite High-priority items that should be worked on as soon as possible. Expedite class work items have critical...
Seven wastes of software development
Seven wastes of software development Similar to what TPS identified as seven categories of waste in manufacturing, also software development has its own wastes.
Core Kanban Practices
Core Kanban Practices One of the few rules or practices which are the foundation of Kanban are its 3 core practices: Visualize, Limit WIP, and Manage flow.