SWOT and TOWS Analysis

SWOT and TOWS.
SWOT and TOWS hand in hand.

SWOT and TOWS Analysis


The SWOT analysis is a strong and simple strategy planning tool combining external and internal factors that can be helpful or harmful to an organization. Based on these the TOWS matrix combines the strengths and weaknesses with external threats and opportunities to create four types of strategies.


Strengths

The advantages over the others which the organization already possesses.


Weaknesses

Overview of the disadvantages in comparison to the competitors.


Opportunities

Things that can be done and may have a positive effect on the organization.


Threats

Things outside the control of the organization and could cause trouble.


WT Mini-mini

Defensive position to avoid threats and minimize weaknesses.


WO Mini-maxi

Mitigation of internal weaknesses by using external opportunities.


ST Maxi-mini

Using internal strengths for avoiding external threats.


SO Maxi-maxi

Capitalization on external opportunities by using internal strengths.


SWOT and TOWS