## Fibonacci sequence

- Fn = Fn-1 + Fn-2 .
- Each number is the sum of the two preceding ones, starting from 0 and 1.
- Is ubiquitous: the tree branches, cauliflower and the curves of the human brain, etc. It’s a phenomena surrounding us everywhere.

### Weber’s law

- The difference we can identify between objects is given by a percentage.
- For example, if 60% difference can be distinguished in an effort between two estimates, we can distinguish that same percentage difference between other estimates and that is corresponding with the Fibonacci Sequence.
- Fibonacci values work well because they increase by about the same portion each time.

### Golden ratio

- Golden mean or golden section.
- Two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities.
- Any two successive Fibonacci Numbers, have ratio very close to the Golden Ratio “φ” which is approximately 1,618034…

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