Keep It Simple Stupid (KISS)

KISS - Keep it simple stupid. Most systems work best if they are simple. A simple design should be the key goal.
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Keep It Simple Stupid (KISS)


  • Keep It Simple Stupid variations: Keep it short and simple / Keep it smart and simple / Keep it simple, silly.
  • Most systems work best if they are simple. A simple design should be the key goal. There is a direct correlation between the simplicity of an explanation or a product and its usefulness, meaning simpler is more useful. KISS is not meant to imply stupidity.
  • On the other hand, the focus must be kept on achieving the goal. Oversimplification is dangerous if the goal cannot be achieved because of it.
  • The KISS principle can be used almost everywhere, including programming, public speaking, design, etc.

Famous Quotes


  • “Make everything as simple as possible but not simpler” – Albert Einstein
  • “Simplicity is the ultimate sophistication” – Leonardo Da Vinci
  • “Less is more” – Ludwig Mies Van Der Rohe
  • “Make Simple Tasks Simple!” – Bjarne Stroustrup

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