Evidence Based Management (EBM)

Evidence Based Management overview.
Evidence Based Mangement (EBM) overview.

Evidence Based Management


Evidence based management is used to measure, manage, and increase the value of product delivery. EBM helps organizations to improve investments, decision-making and risk-management, especially for agile organizations. EBM Focuses on Four Key Value Areas.

Four Key Value Areas (KVA)


Unrealized Value (UV)

The value that was provided already. Happiness of customers/ users, employees and stakeholders must be evaluated.


Current Value (CV)

A future value that could be realized if the needs of all potential customers are met. Can any additional value be created, is it worth it and should be an investment made are topics for CV evaluation.


Ability to Innovate (A2I)

Effectiveness of delivering new capabilities for satisfying customers. Evaluated should be what prevents a delivery and users benefiting from innovation.


Time to Market (T2M)

Ability to deliver quickly new capability, service, or product. How fast can an organization learn, adapt and test.