Evidence Based Management (EBM)

Evidence based management is used to measure, manage, and increase the value of product delivery. EBM Focuses on Four Key Value Areas.
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Evidence Based Management

Evidence based management is used to measure, manage, and increase the value of product delivery. EBM helps organizations to improve investments, decision-making and risk-management, especially for agile organizations. EBM Focuses on Four Key Value Areas.

Four Key Value Areas (KVA)

Unrealized Value (UV)

A future value that could be realized if the needs of all potential customers are met. Topics for UV evaluation: can any additional value be created, is it worth it and should an investment be made.

Current Value (CV)

The value that was provided already. Happiness of customers / users, employees and stakeholders must be evaluated.

Ability to Innovate (A2I)

Effectiveness of delivering new capabilities for satisfying customers. Evaluated should be what prevents a delivery and users benefiting from innovation.

Time to Market (T2M)

Ability to quickly deliver new capability, service, or product. How fast can an organization learn, adapt and test.

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